Integrated Planning

Kunchi focuses on building an omni-channel operation system with deep synergy and integration of e-commerce and entities for brands. Based on the in-depth dismantling of the differentiated operation attributes of multiple platforms, it enables seamless integration of online and offline scenarios through full-link technology, and realizes global data interconnection of dynamic inventory synchronization, member data connection, and marketing strategy collaboration.

Whether it is accurately driving traffic conversion and user precipitation in e-commerce scenarios, or creating an immersive consumer experience and service closed loop at the physical store level, Kunchi provides integrated strategic coordination and execution to help brands build core barriers in global competition and achieve coordinated business growth and long-term value precipitation.

Integrated Planning

Online

e-commerce

KUNCHI has the in-depth operation strength of the whole platform in the field of online e-commerce, and has built an exclusive operation strategy system for the differentiated rules and traffic logic of mainstream e-commerce platforms. Relying on big data analysis and AI algorithm empowerment, it realizes precise traffic delivery, refined product operation and full-link conversion optimization, and simultaneously builds a user hierarchical operation mechanism and repurchase activation system to ensure the maximization of traffic value. From store construction, event planning to data review and iteration, we provide standardized execution and customized solutions for the whole process to help brands quickly seize market share in the fierce e-commerce competition and achieve dual efficient growth in sales and user assets.

Multi-channel

Multi-category

Multi-mode

Brand

Achieving penetration among the Z-generation population

Creating a Young and Fresh Approach for Brand Live Streaming Launch Day

With the help of top star resources, we will build a communication matrix of "in-depth operation on the site + global diffusion outside the site". Through customized content strategies and youthful interactive gameplay, it has successfully achieved deep penetration of the Z era and helped brands significantly increase the proportion of young customers. At the level of sales conversion, relying on precise traffic guidance and scenario-based marketing design, the essence of new products is quickly sold out when it is launched, and the co-branded set achieves hot sales, fully achieving the core goal of double explosion of brand new product volume and sales.

New Arrivals Sold Out (Pieces)

40,000

Customer Base Proportion

+20%

Offline

STORE

KUNCHI has mature full - chain operation capabilities in offline physical fields. It has served more than 4,000 stores nationwide, covering a variety of scenarios such as shopping center stores, community stores, and supermarket counters. In terms of product display, it relies on consumer behavior data and spatial aesthetic design to create a scientific layout of "traffic - driving models - profit models - image models", which improves the turnover rate of goods. Meanwhile, it has established a standardized display execution and dynamic adjustment mechanism to ensure the unified brand image and meet the needs of different store customer groups. In addition, it provides integrated services such as store operation diagnosis, salesperson training, and offline member experience activity planning, helping brands strengthen their offline terminal competitiveness and achieve continuous growth in single - store efficiency and customer repurchase rate.

Customization

Specialization

Efficient Operation

Brand

360° Efficient Execution of Advertising to Drive Category Growth

Core Strategy for Deep Cultivation of Customized Categories to Boost Omni-Channel Promotion

Through online and offline linkage promotion to create explosive single products, relying on the explosive potential of single products to drive the growth of the entire category, helping brands achieve rapid performance growth and stable annual growth rate of POS. For celebrity items, exclusive promotional exclusive exposures are planned, and Douyin store exploration activities are launched to stimulate consumers' enthusiasm for participating; At the same time, it coordinates the offline landing of the two spokespersons, realizes the image exposure of key stores, a wide range of spokesperson special presentations and core display coverage, strengthens brand awareness in an all-round way, and promotes the double improvement of category scale and influence.

POS Growth Rate

21%

Special Display(Times)

85,000