Differentiated Customization

KUNCHI relies on the digital marketing technology matrix, exclusive live broadcast resource pool and the full-case operation capabilities of our own MCN agency to build a closed-loop digital intelligence marketing system. Through big data user portraits and consumer demand insight models, accurate hierarchical anchoring of target groups is realized, and differentiated marketing solutions are customized.

A scenario-based live broadcast content matrix is created by a senior live broadcast team to efficiently drive traffic conversion and product efficiency collaboration; At the same time, with the help of MCN agency's talent resources and channel integration capabilities, we build a multi-dimensional communication network, significantly improves brand voice penetration, and provides core momentum for maximizing brand marketing effects and long-term growth.

Digital

Intelligence

With "full-scenario digital intelligent operation and maintenance" as the core base, KUNCHI relies on the professional endorsement of dual-platform digital marketing advanced certification to build a closed-loop service system from user insight to growth implementation. Through in-depth digital diagnosis at the brand and category dimensions, it accurately analyzes user behavior characteristics, locates high-value target groups, and explores the growth space of potential opportunity groups, so as to formulate targeted game-breaking strategies for brands.

At the service landing level, for different industries and demand scenarios, it provides customized solutions covering high-end beauty promotions, user life cycle operations, potential product market incubation, seasonal category marketing nodes, cross-category opportunity track research and judgment, and precise drainage of global off-site traffic. With its systematic digital marketing methodology, it has successfully helped 60+ brands achieve simultaneous improvement of business increment and user value, and become a trusted partner for brand digital transformation.

Brand

The refined operation of members promotes sales explosion

Segment the group to accurately attract new customers

Leverage the platform's major promotions to conduct refined membership operations, which will significantly boost the overall sales of the store. Implement precise customer acquisition strategies by segmenting the audience, while using multiple mechanisms to increase the average transaction value of returning customers. Segment potential customers into high-correlation category prospects, competitor audience, and brand-intent prospects for tiered operations. Acquire customers through AI outbound calls, digital marketing voucher distribution, and precision trials. For repeat purchases, target different existing customers with mystery exploration, ARPU (Average Revenue Per User) enhancement for member repeat customers, and pre-sale bonuses to boost consumption.

GMV year-on-year

1X%

New Customer year-on-year

7X%

MCN

Agency

KUNCHI has built more than 2,000 square meters of its own professional live broadcast base, with more than 40 customizable theme live broadcast rooms, with a senior professional anchor team, and innovatively built a multi-scene creative live broadcast space, which can accurately undertake the needs of customers in all categories such as beauty, clothing, fashion, and food, from hardware facilities to personnel allocation, to ensure the quality and transformation effect of live broadcast in an all-round way.

With its strong resource integration capabilities, KUNCHI has achieved 100% coverage of the leading institutions and TOP-level MCNs on the whole platform, not only holding a large number of high-quality talent resources, but also building a large-scale and high-verticality multi-type talent matrix. It can provide brands with integrated services of "live broadcast scene customization + professional anchor output + accurate talent matching + full-process operation", leading the strength and escorting the brand's live broadcast business.

Brand

Multi-level talent penetration to create a tens of millions of broadcast matrix

Build a three-dimensional infiltration network

We build an integrated growth system for KOL livestreaming across all channels. We lay the foundation with product matrix optimization and develop a strategy of "tiered penetration + targeted operations." By implementing a tiered influencer management system, we can precisely match resources. Combined with a product-targeting strategy, this ensures efficient matching between customers and products. At the same time, we explore a variety of influencer resources to form a three-dimensional penetration network.

In terms of execution, we customize exclusive gift boxes to tackle core top-tier influencers. We also lock in high-quality traffic pools by deeply binding with agencies. Moreover, we cultivate a large-scale influencer matrix in vertical tracks, which has now accumulated tens of thousands of high-quality influencers for the brand. This full-chain operation plan has directly driven the brand's broadcasting sales to double year after year and successfully created a broadcasting growth engine worth tens of millions.

Expert Sales Ratio

70%

Sales Amount

+105%