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Kunchi Group

Founded in 1999, it has been focusing on brand operation and commercial value reconstruction in the field of consumer goods for more than 20 years. With deep industry insights and resource integration capabilities, KUNCHI provides brands with global strategic operation services covering online and offline, covering multiple categories such as personal care, beauty, maternal and infant, health care, fashion and food.

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KUNCHI is committed to becoming a strategic partner for the brand's long-term growth in the Chinese market. The service runs through key links such as consumer research, brand positioning and strategy design, creative content production, omni-channel media delivery, e-commerce operation, refined customer management, data intelligent analysis and agile supply chain construction, helping brands achieve incubation from 0 to 1 and accelerate growth from 1 to N.

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KUNCHI drives data-driven operations, empowers brands with efficiency, and relies on systematic digital infrastructure and rich channel management experience to provide solid support for partners to increase market share and brand influence. Whether it's a new brand entering the Chinese market or an established brand seeking a growth breakthrough, Kunchi can provide highly adaptable, results-oriented cooperation solutions.

VALUES

System

Humanization
Humanization
Expertise
Expertise
Creativity
Creativity
Execution
Execution
Diversity
Diversity
Development

Development

History

1999-2010
1999-2010

Physical Retail Era

1999-2010

1999 | Category Innovation

2002 | Channel Innovation

2010 | Core Business Innovation

2010-2016
2010-2016

E-commerce Era

2010-2016

2015 | Omni-Channel Resource Expansion

2016 | Functional Upgrades

2016-2018
2016-2018

Marketing Era

2016-2018

2017 | Ecosystem-Based Operations

2018 | Category Expansion

2018-2020
2018-2020

Digital Marketing Era

2018-2020

2019 | Globalization

2020 | Full-Scale Implementation Digital Marketing and Digitalization


2020-NOW
2020-NOW

Omni-Channel New Retail Era

2020-NOW

2021 | Omni-Channel Retail

2022 | Establishment of Innovation Business Center

2024 | Full Implementation of SOLAR Strategy

1999-2010

2010-2016

2016-2018

2018-2020

2020-NOW

LARGE was established in Heilongjiang | Rooted in the Northeast

Hong Kong Kunchi was established | Expand south to Hong Kong and connect the world

Japan KUNCHI was established | Traveled east to Japan and landed in Tokyo

Establishment of Kunchi European Affairs Representative | Go global
Business Layout

KUNCHI
Shanghai

KUNCHI
Zurich

KUNCHI
Guangzhou

KUNCHI
HongKong

KUNCHI
Suzhou

KUNCHI
Tianjin

KUNCHI
Beijing

KUNCHI
Tokyo

Shanghai
Zurich
Guangzhou
Hong Kong
Suzhou
Tianjin
Beijing
Tokyo
Honors

Honors

Major Awards

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