The CEIBS UAI EMBA delegation from Chile visited Kunchi to collectively explore innovation in retail and foster cross-border business exchanges

On May 11, a delegation of over 60 business leaders from Chile, Venezuela, Peru, and other countries, representing the UAI EMBA Chile class of China Europe International Business School, visited Kunchi Group’s Shanghai headquarters to participate in the 'China Immersion Programme' exchange.

As the inaugural member unit of the Pudong New Area Foreign Friendship Association and a designated 'Teaching and Research Base' enterprise of China Europe International Business School, Kunchi Group has consistently dedicated itself to advancing commercial and cultural exchanges between China and international partners. Hosting this distinguished international delegation not only affirms Kunchi Group’s industry standing and innovative capabilities but also fosters a valuable platform for the profound integration of retail concepts, digital technologies, and market expertise between China and global counterparts.

During the exchange, the delegation visited the company headquarters to gain in-depth experience with cutting-edge AI retail technology and to systematically understand domestic e-commerce operation models and industry development trends. This event effectively facilitated the exchange and integration of business philosophies and market expertise between China and Latin America. Going forward, Kunchi will continue to advance its internationalization strategy by building bridges for Sino-foreign cooperation, supporting international brands in deeply cultivating the Chinese market, and actively exporting China's retail digital innovation experience.