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ABOUT

Us

Kunchi Group was founded in 1999. Over the past two decades, it has evolved from offering agency services for personal care and beauty products to providing comprehensive brand operation services across the entire spectrum of consumer goods, including maternal and infant products, health care, fashion, and food.

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Countries
Brand Services

years
Industry Experience

Partners

Stores Covered (Mainland China)
Personal Care
Cosmetics
Fashion
Food

WITH

Partners

Personal Care
Personal Care

For over two decades, KUNCHI has been deeply rooted in personal care, building comprehensive marketing ecosystems for brands to drive growth through precise channels and consumer mind penetration. Leveraging extensive experience serving international leading brands, we help brands establish differentiated recognition in sensitive skin and scalp health sectors, and build professional moats through data-driven operations.

Cosmetics
Cosmetics

KUNCHI centered on market insights and resource integration, decodes beauty trends, helping international brands target their customer base and emerging brands break through from 0 to 1, providing full-chain value-added services; through cross-media marketing and high-potential channels, it consolidates brand market discourse power with professional solutions.

Fashion
Fashion

KUNCHI enhances the commercial value and cultural influence of global fashion brands through strategic resource integration and brand storytelling capabilities. By analyzing markets and consumer preferences, we help international brands establish local recognition and support emerging designers in breaking through. We excel at transforming design into emotional resonance, becoming a trusted partner in the industry.

Food
Food
Food

KUNCHI leverages precise positioning and channel innovation to unlock market potential, driving products from regional bestsellers to national benchmarks through health snack advocacy, offline store display design, and building the Z-generation social media ecosystem. With retail resources and market insights, it helps international brands deepen their presence in China and enables local brands to break into the international market.

Personal Care Category
Cosmetics Category
Fashion Category
Food Category

service

Quality service

Omni-channel Ops
Omni-channel Ops
Omni-channel Ops

Create a comprehensive omnichannel operation blueprint that integrates e-commerce and physical retail for brands. Bridge online and offline channels, and holistically manage e-commerce traffic conversion and in-store consumer experiences.

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Digital Marketing
Digital Marketing
Digital Marketing

Building a digital marketing system through digital means, professional live streaming, and in-house MCN. Leveraging big data for precise insights into needs and customized solutions, and utilizing MCN to expand channels and increase brand exposure.

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Smart Supply Chain
Smart Supply Chain
Smart Supply Chain
KUNCHI establishing a smart logistics park of over 70,000m² in East China. Implementing advanced systems and equipment to achieve intelligent supply chain management and efficient coordination, laying a solid foundation for brand stability and operations.

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IT System
IT System
IT System

Self-developed IT systems leverage mature technologies to achieve efficient data collection and analysis, providing a basis for decision-making. At the same time, we offer professional solutions in areas such as inventory, order, and customer relationship management.

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Creative Design
Creative Design
Creative Design

Focusing on brand visual and experience enhancement, we provide one-stop design services including brand VI, e-commerce interfaces, and gift box packaging. We also offer product photography and peripheral design, empowering brands with customized solutions.

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ESG

Practice

ESG